Turning good hair days into a movement:
bold, unique, and always planet-friendly!

Client: Blishful | Year: 2021 | Industry: Hair Care Product

 

Blishful is your alt bae bestie—the kind of personality who effortlessly stands out from the crowd. She’s not a part of the typical “it” clique but has an undeniable magnetism that draws the spotlight to her. With her bold individuality and eco-conscious ethos, Blishful embodies confidence without trying too hard. Long before sustainability became mainstream, she was already pioneering recycling and upcycling—making her both a style icon and a low-key trendsetter.

As a hair care brand based in Indonesia, Blishful champions self-expression, sisterhood, and sustainability. The brand speaks to a modern audience that loves to play, experiment, and live consciously.